You Might Be a Content Marketing Amateur…

1. If you distribute content as a marketer that, as a consumer, you would dismiss as irrelevant.
2. If you choose the method of distribution (print, online, etc.) before articulating strategic goals.
3. If you expect immediate and dramatic results from poorly executed content products.
4. If you treat content as a commodity or content developers (writers, designers, etc.) as unskilled labor.
5. If you make content difficult, time-consuming or expensive for consumers to access.
6. If you tell consumers what kind of content they want.
7. If you confuse content frequency with content quality.

Filed under: Content Marketing, Content Strategy, Content Marketing, Content Strategy