Besides content marketing, one of the things I’m really interested in is homebrewing. When I first started, every part of making beer was fun except sanitizing the equipment. Unfortunately, the quickest way to screw up a batch of beer is to use equipment that hasn’t been properly sanitized.
A lot of marketers have the same attitude toward writing. Creating a campaign, setting a strategy and articulating goals are the fun parts for most marketers. Sitting down to write the actual content is the hard part. Unfortunately, the quickest way to screw up a content marketing plan is to use content that hasn’t been properly developed.
So, with apologies to author Charlie Papazian, I’d like to pass on some [modified] words from The Complete Joy of Homebrewing that I think should also serve as a mantra to content marketers and writers:
“[Writing good content] is one of the easiest and most fundamentally important things that you will do. If you do not take care to [write good content], the best [content marketing plan] in the world will result in disappointment. The thing to remember is to relax and not worry…do what must be done. It is easy. It is no big deal.”
By the way, I realize that writing and sanitizing equipment are two different things. One takes training and skill; the other is a task most anyone can do. But what I’m getting at is the importance of your attitude. Most people are better writers than they think, and they have a lot more knowledge to share than they realize. The important part is to relax, not worry and start typing.
Filed under: Content Development, Content Marketing, Content Development, Content Marketing
