<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>Swayengine&#039;s Blog</title>
	<atom:link href="http://swayengine.wordpress.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://swayengine.wordpress.com</link>
	<description>Content Marketing and Strategy</description>
	<lastBuildDate>Thu, 22 Oct 2009 13:28:11 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='swayengine.wordpress.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://1.gravatar.com/blavatar/1fa2e80610aa30ab5c69a2e3da8e9fea?s=96&#038;d=http%3A%2F%2Fs2.wp.com%2Fi%2Fbuttonw-com.png</url>
		<title>Swayengine&#039;s Blog</title>
		<link>http://swayengine.wordpress.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://swayengine.wordpress.com/osd.xml" title="Swayengine&#039;s Blog" />
	<atom:link rel='hub' href='http://swayengine.wordpress.com/?pushpress=hub'/>
		<item>
		<title>Thinking Strategically About Content Type</title>
		<link>http://swayengine.wordpress.com/2009/10/22/thinking-strategically-about-content-type/</link>
		<comments>http://swayengine.wordpress.com/2009/10/22/thinking-strategically-about-content-type/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 13:28:11 +0000</pubDate>
		<dc:creator>Sway Engine</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://swayenginemarketing.com/?p=160</guid>
		<description><![CDATA[The assumption that readers want one type of content instead of another causes content marketers to make bad strategic decisions. Once a content marketer thinks they know what an audience wants, it doesn’t matter to him whether that content is already available in other forms from other publishers or resources.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=swayengine.wordpress.com&amp;blog=8148296&amp;post=160&amp;subd=swayengine&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://swayengine.wordpress.com/2009/10/22/thinking-strategically-about-content-type/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/354aa1f64dbbe8ab55b6b7d1ad20227e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Sway Engine</media:title>
		</media:content>
	</item>
		<item>
		<title>Small Businesses Need Content Marketing</title>
		<link>http://swayengine.wordpress.com/2009/10/08/small-businesses-need-content-marketing/</link>
		<comments>http://swayengine.wordpress.com/2009/10/08/small-businesses-need-content-marketing/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 16:10:09 +0000</pubDate>
		<dc:creator>Sway Engine</dc:creator>
				<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://swayenginemarketing.com/?p=158</guid>
		<description><![CDATA[Even the smallest business can benefit from content marketing. So why don’t more businesses give it a try? What are they afraid of?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=swayengine.wordpress.com&amp;blog=8148296&amp;post=158&amp;subd=swayengine&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://swayengine.wordpress.com/2009/10/08/small-businesses-need-content-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/354aa1f64dbbe8ab55b6b7d1ad20227e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Sway Engine</media:title>
		</media:content>
	</item>
		<item>
		<title>Content Marketing for $30,000</title>
		<link>http://swayengine.wordpress.com/2009/10/07/content-marketing-for-30000/</link>
		<comments>http://swayengine.wordpress.com/2009/10/07/content-marketing-for-30000/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 17:29:00 +0000</pubDate>
		<dc:creator>Sway Engine</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Content Marketing Budgets]]></category>

		<guid isPermaLink="false">http://swayenginemarketing.com/?p=156</guid>
		<description><![CDATA[For the cost of an entry-level employee, your small business could create an effective content marketing campaign with the help of an experienced consultant. Content marketing works because prospects and customers want to be educated and entertained.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=swayengine.wordpress.com&amp;blog=8148296&amp;post=156&amp;subd=swayengine&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://swayengine.wordpress.com/2009/10/07/content-marketing-for-30000/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/354aa1f64dbbe8ab55b6b7d1ad20227e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Sway Engine</media:title>
		</media:content>
	</item>
		<item>
		<title>Developing New Business with Content Marketing Takes Time</title>
		<link>http://swayengine.wordpress.com/2009/10/05/developing-new-business-with-content-marketing-takes-time/</link>
		<comments>http://swayengine.wordpress.com/2009/10/05/developing-new-business-with-content-marketing-takes-time/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 13:14:39 +0000</pubDate>
		<dc:creator>Sway Engine</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Content Marketing and Sales]]></category>

		<guid isPermaLink="false">http://swayenginemarketing.com/?p=152</guid>
		<description><![CDATA[The unique thing about content marketing is that it helps you reach prospective customers that you would never reach using traditional marketing campaigns. When you produce valuable, relevant content, it will attract an audience that normally wouldn’t give you the time of day. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=swayengine.wordpress.com&amp;blog=8148296&amp;post=152&amp;subd=swayengine&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://swayengine.wordpress.com/2009/10/05/developing-new-business-with-content-marketing-takes-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/354aa1f64dbbe8ab55b6b7d1ad20227e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Sway Engine</media:title>
		</media:content>
	</item>
		<item>
		<title>How Bad CEOs Screw Up Content Marketing</title>
		<link>http://swayengine.wordpress.com/2009/10/02/how-bad-ceos-screw-up-content-marketing/</link>
		<comments>http://swayengine.wordpress.com/2009/10/02/how-bad-ceos-screw-up-content-marketing/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 14:15:19 +0000</pubDate>
		<dc:creator>Sway Engine</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Content Strategy]]></category>

		<guid isPermaLink="false">http://swayenginemarketing.com/?p=148</guid>
		<description><![CDATA[This post is for owners and CEOs of companies. If you think that marketing is a necessary evil, something you have to do rather than a real opportunity to grow your business, don’t expect anyone to feel sorry for you when business stagnates.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=swayengine.wordpress.com&amp;blog=8148296&amp;post=148&amp;subd=swayengine&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://swayengine.wordpress.com/2009/10/02/how-bad-ceos-screw-up-content-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/354aa1f64dbbe8ab55b6b7d1ad20227e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Sway Engine</media:title>
		</media:content>
	</item>
		<item>
		<title>Niche Audiences Need Custom Content</title>
		<link>http://swayengine.wordpress.com/2009/10/01/niche-audiences-need-custom-content/</link>
		<comments>http://swayengine.wordpress.com/2009/10/01/niche-audiences-need-custom-content/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 14:01:47 +0000</pubDate>
		<dc:creator>Sway Engine</dc:creator>
				<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Content Strategy]]></category>

		<guid isPermaLink="false">http://swayenginemarketing.com/?p=146</guid>
		<description><![CDATA[When content marketing fails, a post-mortem examination of why it failed should start with the content itself. One of the mistakes companies often make is producing content that has no value to its audience because the content is too generic to meet their needs.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=swayengine.wordpress.com&amp;blog=8148296&amp;post=146&amp;subd=swayengine&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://swayengine.wordpress.com/2009/10/01/niche-audiences-need-custom-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/354aa1f64dbbe8ab55b6b7d1ad20227e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Sway Engine</media:title>
		</media:content>
	</item>
		<item>
		<title>Content Marketing Is Like Homebrewing</title>
		<link>http://swayengine.wordpress.com/2009/09/30/content-marketing-is-like-homebrewing/</link>
		<comments>http://swayengine.wordpress.com/2009/09/30/content-marketing-is-like-homebrewing/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 14:14:39 +0000</pubDate>
		<dc:creator>Sway Engine</dc:creator>
				<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://swayenginemarketing.com/?p=143</guid>
		<description><![CDATA[Creating  a campaign, setting a strategy and articulating goals are the fun parts for most marketers. Sitting down to write the actual content is the hard part. Unfortunately, the quickest way to screw up a content marketing plan is to use content that hasn’t been properly developed.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=swayengine.wordpress.com&amp;blog=8148296&amp;post=143&amp;subd=swayengine&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://swayengine.wordpress.com/2009/09/30/content-marketing-is-like-homebrewing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/354aa1f64dbbe8ab55b6b7d1ad20227e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Sway Engine</media:title>
		</media:content>
	</item>
		<item>
		<title>Positioning and Strategy in Content Marketing</title>
		<link>http://swayengine.wordpress.com/2009/09/29/positioning-and-strategy-in-content-marketing/</link>
		<comments>http://swayengine.wordpress.com/2009/09/29/positioning-and-strategy-in-content-marketing/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 13:49:40 +0000</pubDate>
		<dc:creator>Sway Engine</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Marketing Strategies Articles]]></category>
		<category><![CDATA[Position Marketing]]></category>

		<guid isPermaLink="false">http://swayenginemarketing.com/?p=141</guid>
		<description><![CDATA[The thing about strategy and positioning, especially in content marketing, is this: Nothing you offer is inherently good or bad. What you offer—products and services—is only good or bad in relation to other products and competitors. You might have an awesome newsletter, but your competitor’s might be even more awesome.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=swayengine.wordpress.com&amp;blog=8148296&amp;post=141&amp;subd=swayengine&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://swayengine.wordpress.com/2009/09/29/positioning-and-strategy-in-content-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/354aa1f64dbbe8ab55b6b7d1ad20227e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Sway Engine</media:title>
		</media:content>
	</item>
		<item>
		<title>Local Businesses Need Content Marketing</title>
		<link>http://swayengine.wordpress.com/2009/09/28/local-businesses-need-content-marketing/</link>
		<comments>http://swayengine.wordpress.com/2009/09/28/local-businesses-need-content-marketing/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 15:40:53 +0000</pubDate>
		<dc:creator>Sway Engine</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Marketing Strategies Articles]]></category>

		<guid isPermaLink="false">http://swayengine.wordpress.com/?p=139</guid>
		<description><![CDATA[If your business depends mostly on local customers, then you might not think the internet is that important to your marketing. Many owners of restaurants, bars, hair salons, car dealerships, auto mechanics, real estate agencies and so on think that the internet is only for big companies that reach national audiences. Or they think that new business comes from word-of-mouth and foot traffic. That’s simply not true. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=swayengine.wordpress.com&amp;blog=8148296&amp;post=139&amp;subd=swayengine&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://swayengine.wordpress.com/2009/09/28/local-businesses-need-content-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/354aa1f64dbbe8ab55b6b7d1ad20227e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Sway Engine</media:title>
		</media:content>
	</item>
		<item>
		<title>What Do Content Marketing Consultants Do?</title>
		<link>http://swayengine.wordpress.com/2009/09/25/what-do-content-marketing-consultants-do/</link>
		<comments>http://swayengine.wordpress.com/2009/09/25/what-do-content-marketing-consultants-do/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 15:05:29 +0000</pubDate>
		<dc:creator>Sway Engine</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Content Strategy]]></category>

		<guid isPermaLink="false">http://swayengine.wordpress.com/?p=137</guid>
		<description><![CDATA[ Marketers work in an environment that’s constantly changing. What worked yesterday to build awareness and generate leads may not work tomorrow. Unfortunately, many marketers are used to what they know, and they find it difficult or risky to try something new. That’s where a good content marketing consultant comes into play.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=swayengine.wordpress.com&amp;blog=8148296&amp;post=137&amp;subd=swayengine&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://swayengine.wordpress.com/2009/09/25/what-do-content-marketing-consultants-do/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/354aa1f64dbbe8ab55b6b7d1ad20227e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Sway Engine</media:title>
		</media:content>
	</item>
	</channel>
</rss>
